We always wanted to make the audience feel part of the show, obviously I think the biggest new thing we’ve done is the wristband everyone gets when they come in. We saw the wristbands tested out in a small group of people at production rehearsal and then we tried it in an arena show […] the whole place just lit up with all of these multicolored flashing neon lights and I think we were on stage and we were just looking at each other just .. beaming. We just couldn’t believe that we managed to made this thing work […]”
I should be studying right now…. but this is one thing I’ve always thought was brilliant. I heard a ways back that Coldplay pays an exorbitant amount of money each show for the wristbands (like $600,000), and they were either losing money or making very little from each show, but thought it made the shows that much more fun for the fans because they got to be a part of it, so that’s why they do it.
Obviously Coldplay isn’t hurting for money these days, but I still think it speaks to what that band is about. Love it.